Ads that pay for the next job.
Facebook and Instagram ads for contractors, run by someone who worked in the trade. Judged by one number: what a signed job costs you.
- Under 10% of the job — healthy
- 10–20% — workable
- Over 20% — ads are eating the profit
Built for contractors.
I only work with the trades. That’s why the ads speak your customer’s language.
A good fit
- Painting, drywall, tile, plumbing or electrical company in the US
- You can answer new leads the same day
- You want signed jobs, not likes
Not a fit
- You want guaranteed leads without a sales process
- You need calls with an agency every week
- Your business is not in the trades
Hi, I'm Danila.
Before ads, I worked on job sites as a painter and finisher. I know what a job really costs, why some estimates never close, and why a lead you call back three days later is a lost lead.
Now I run Facebook and Instagram ads for contractors. Not for likes or cheap clicks. I watch one number: what a signed job costs you.
I work alone, so you always deal with me, not an account manager. Everything is in writing: audits, plans, weekly reports.
You keep everything.
The ad account is yours. The creatives are yours. Every lead that comes in is yours. If we stop working together, nothing leaves with me.
No contract, no notice period, no getting locked in.
| Typical agency | Pankratov Ads | |
|---|---|---|
| Judged by | Clicks, cost per lead | Cost per signed job |
| Knows the trade | From a brief | Worked on job sites |
| Ad account | Often theirs | Yours |
| Contract | 6–12 months | None |
| Payment | Upfront | Mellow Secure Deal, released when you approve |
A written teardown of your ads.
I can start from your public ads alone. If you also give me view access, the audit goes deeper. Everything in writing, no sales calls.
See a real audit →From your public ads
No access neededYour offer, your creatives, where the click goes, and what local competitors run.
With view access
OptionalPlus budget structure, ad frequency, tracking, and what each lead and signed job really costs.
Three steps. No surprises.
- 01
Free audit
Written, within days. Yours to keep.
- 02
Test
A few offers on a controlled budget, billed to your card by Meta.
- 03
Scale
More budget to what brings signed jobs. Weekly written report.
Pricing: one flat monthly fee, set after the audit based on your market and goals. Never a percentage of your ad spend.
Payment: through a Mellow Secure Deal. You pay into a protected deal, and the money is released to me only after you approve the month's work.
Straight answers.
Do I have to give you access to my ad account?
No. I can start from your public ads alone. View access is optional and makes the audit deeper.
How much should I spend on ads?
It depends on your area and your job size. The audit includes a starting budget for your market.
What happens after the audit?
You get it by email. If you want me to run the ads, I send a plan and a price. If not, keep the audit. No obligation.
How much do you charge?
A flat monthly fee, agreed after the audit. You'll see the price in writing before anything starts. Never a percentage of your ad spend.
Who pays for the ads?
You do, directly to Meta. It’s your account and your card. My payments go through a Mellow Secure Deal and are released only after you approve the work.
Your free audit starts here.
- Reply within 24 hours
- Audit delivered as a written document
- No obligation to hire me
Prefer email? danila@pankratovads.com